![]() ![]() ![]() Between the other guilty forms of this transmedial or polymedial phenomenon, the most interesting one is the cartoon transposition, which was hardly de-bated among international press in the early oughts. Since its very first appearance in West, the Pokémon popularity, and the journalistic critic, comes from the sociocultural prejudices towards an exotic country as Japan is perceived still today, two years after the Pokémon GO mobile app launch, and after twenty years of healthy brand life, several critics appears and disappears. ![]() Pokémon integrates, as a commercial brand, numerous ways to communicate, and it is a fine enter-tainment for billions of people every day, in every corner of the planet, through all kind of modern media channels. ![]()
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